Description
Learn a practical framework for transforming complex financial and compliance data into clear, compelling insights, bringing compliance reports to life and making the numbers impossible to ignore
Every year, organisations produce compliance reports (annual reports, financial statements, performance summaries) to meet their legal and accountability obligations. These reports are accurate and audited. They are also hundreds of pages long, dense with data, and written by finance professionals for finance professionals. For most of the people who need to act on what they contain, the meaning stays buried in the numbers.
In this webinar, Kat Greenbrook takes a real compliance report (Wellington City Council's annual report) and shows how to find and tell the data stories hidden inside it. Working from the actual figures, she walks through her full process: finding the context a number needs before it makes sense, structuring that context into a clear narrative, and designing visuals that help tell the story.
You'll leave with a repeatable method you can apply to your own data the next time you're asked to explain your numbers.
LEARNING OUTCOMES
In this session, you'll learn:
- How to recognise when a report presents numbers an audience can't interpret on their own.
- The five questions that uncover the context behind any metric.
- How to structure that context using an easy story framework.
- How to design visuals for an audience without a finance background.
SUITED TO
This webinar is recommended for finance, accounting, and reporting professionals; public-sector and council teams who produce or work with annual and compliance reports; and analysts or communicators asked to make formal reports land with a non-specialist audience.
PRESENTER
Kat Greenbrook, Director, Rogue Penguin
Kat Greenbrook turns data into stories people understand and act on. She has worked with data since before storytelling was recognised as part of the field, and her work runs from the analysis through to the design that communicates it. In 2016, she founded her consultancy, Rogue Penguin, and has since run hundreds of workshops for public- and private-sector teams in New Zealand and overseas.
Kat is the author of The Data Storyteller's Handbook, read by thousands of data professionals worldwide. Her frameworks have been adopted by many organisations, including in university teaching. She is regarded as one of New Zealand's leading data storytelling practitioners.