Smaller firms and businesses often lack a dedicated marketing specialist. This webinar will help these businesses set up their marketing right first time by following checklists and best practice.
Rebecca will focus on the key marketing foundations to help attendees gain a clear understanding of business marketing in 2022.
The session will cover how to decide which marketing tool(s) you need, how to do some of the work yourself and how to brief a freelancer / agency to do the work for you.
We will also cover common pitfalls, so you avoid them.
What types of marketing activity suit my business. How much work is needed each month to use each type of marketing task. Ways to prioritise marketing tasks and share the workload. How much you should spend on marketing each year. Confidence assessing the quality of your website and its functionality. Know what marketing is essential and what is “nice to have”.
All small firms owners / managers who have marketing or sales responsibilities
Any business with a website who wants to get enquiries from new customers.
The attendees should be business owners / managers who understand the firm’s strategic plan.
Rebecca Caroe, B2B Marketing Specialist, Creative Agency Secrets.
1.5 CPD Hours