Small Business Marketing 2022 - Foundations and Best Practice

Description

Smaller firms and businesses often lack a dedicated marketing specialist. This webinar will help these businesses set up their marketing right first time by following checklists and best practice.

Rebecca will focus on the key marketing foundations to help attendees gain a clear understanding of business marketing in 2022.

The session will cover how to decide which marketing tool(s) you need, how to do some of the work yourself and how to brief a freelancer / agency to do the work for you.

We will also cover common pitfalls, so you avoid them.

Suitable for:

  • Firms with a website
  • Firms with a newsletter
  • Firms using social media
  • Firms who need more clients
  • Firms who want improved profile online and on digital platforms

LEARNING OUTCOMES

What types of marketing activity suit my business. How much work is needed each month to use each type of marketing task. Ways to prioritise marketing tasks and share the workload. How much you should spend on marketing each year. Confidence assessing the quality of your website and its functionality. Know what marketing is essential and what is “nice to have”.

SUITED TO

All small firms owners / managers who have marketing or sales responsibilities
Any business with a website who wants to get enquiries from new customers.
The attendees should be business owners / managers who understand the firm’s strategic plan.

PRESENTER

Rebecca Caroe, B2B Marketing Specialist, Creative Agency Secrets.

1.5 CPD Hours

  • Sep 06
    • $215.00 excl. GST
    Tue, 2:30 PM NZST - Tue, 4:00 PM NZST Online
    • $215.00 excl. GST

Coming Soon

All Coming Soon >>

One-connection-one-fee

Our webinars operate on a 'one-connection-one-fee' basis so you can have your whole team participate for one cost effective price and claim CPD points.

Recordings

All registrants to a live webinar will automatically be sent a recording at the end of that week along with a full transcript of the webinar, regardless of whether you attended or not.

Sole practitioners

A discount on webinars is available for sole practitioners. Please contact us at NZ‑learning@wolterskluwer.com to confirm eligibility.