Digital Strategy and your Website for 2022


Business websites cannot be static “set-and-forget” marketing assets. The lock-down and remote working, changes to search (SEO) and social media algorithms affect your business. Learn how to work your website hard so that it pays back the investment to the business, brings in new enquiries and showcases the firm’s expertise and key staff.

This is a practical training webinar which will show you how to test your website’s effectiveness and give you a checklist of what you can do to improve key metrics.

Linking website Search Engine Optimisation with the analytics, keywords, out-bound newsletters and EDMs, inbound search keyword terms your site shows up for, and ways to improve local search results.

Competitor analysis - how well are you doing by comparison to others?

We will also review changes marketers need to make in 2022 compared to prior years as the web has new security, privacy and search constraints.

Suitable for small and large firms.


  • Tools to assess a website’s effectiveness, a list of shortcomings of current web-site, list of actions to improve.
  • Test your SEO and how to find keywords.
  • How to brief external suppliers to do the work.
  • List of website changes you need to make.


Any business which has a website and wants to get better ROI from the web, natural search and marketing.

The attendees should be middle / senior management who understand the firm’s strategic plan OR junior marketing staff who will implement website changes.

Practice managers are encouraged to attend so that they understand how to brief external web agency suppliers and marketing advisers.


Rebecca Caroe, B2B Marketing Strategist, Creative Agency Secrets

1.5 CPD Hours

  • Feb 15
    Tue, 2:30 PM NZDT - 4:00 PM NZDT Online
    • $215.00 excl. GST

Coming Soon

  • Tue 08 Feb 10:30 AM NZDT
    Mandating Vaccinations for Employees – Legal Developments 2022
  • Tue 08 Feb 2:30 PM NZDT
    Leading a Team 2022
  • Wed 09 Feb 10:30 AM NZDT
    Trust Series 2022 - Trust Fundamentals
  • Wed 09 Feb 2:30 PM NZDT
    Year-End Tax Planning 2022
  • Thu 10 Feb 2:30 PM NZDT
    Tax Residence Update 2022
All Coming Soon >>


Our webinars operate on a 'one-connection-one-fee' basis so you can have your whole team participate for one cost effective price and claim CPD points.


All registrants to a live webinar will automatically be sent a recording at the end of that week along with a full transcript of the webinar, regardless of whether you attended or not.

Sole practitioners

A discount on webinars is available for sole practitioners. Please contact us at NZ‑ to confirm eligibility.