Business websites cannot be static “set-and-forget” marketing assets. The lock-down and remote working, changes to search (SEO) and social media algorithms affect your business. Learn how to work your website hard so that it pays back the investment to the business, brings in new enquiries and showcases the firm’s expertise and key staff.
This is a practical training webinar which will show you how to test your website’s effectiveness and give you a checklist of what you can do to improve key metrics.
Linking website Search Engine Optimisation with the analytics, keywords, out-bound newsletters and EDMs, inbound search keyword terms your site shows up for, and ways to improve local search results.
Competitor analysis - how well are you doing by comparison to others?
We will also review changes marketers need to make in 2022 compared to prior years as the web has new security, privacy and search constraints.
Suitable for small and large firms.
Any business which has a website and wants to get better ROI from the web, natural search and marketing.
The attendees should be middle / senior management who understand the firm’s strategic plan OR junior marketing staff who will implement website changes.
Practice managers are encouraged to attend so that they understand how to brief external web agency suppliers and marketing advisers.
Rebecca Caroe, B2B Marketing Strategist, Creative Agency Secrets
1.5 CPD Hours