Description

Tips for navigating the process

As lawyers and business advisors we advise our clients on how to structure and protect their business from all kinds of challenges, however often overlooked is how to protect the goodwill in the brand through the effective use of trade marks.

This webinar is an introductory overview of trade marks – from identifying and registering them through to protecting and defending them from challenge. It is suitable for lawyers and commercial advisors of all levels, both private practice and in-house, who want to be able to help clients with brand protection as part of a broad service.

Topics covered will include:

• Types of trade marks and what makes a strong trade mark.
• Navigating the process of registering a trade mark.
• How to maintain and protect a trade mark.
• Dealing with trade mark infringement and the power of a cease and desist letter.
• Challenges to trade marks, including the different types of IPONZ proceedings.

ORIGINAL BROADCAST DATE

9 November 2021

LEARNING OUTCOMES

Attendees will be able to help clients identify what parts of their branding are worth protecting with trade marks and guide them through the process of structuring and registering their trade marks.
They will also learn about the different types of infringement proceedings their clients may face as well as practical tips for defending trade marks.

SUITED TO

Lawyers and other business advisors.

PRESENTER

Rachel Laing, Senior Solicitor, Marks & Worth Lawyers