Trade Marks – advising clients on brand protection 2021 - 9 November 2021 (On Demand)


Tips for navigating the process

As lawyers and business advisors we advise our clients on how to structure and protect their business from all kinds of challenges, however often overlooked is how to protect the goodwill in the brand through the effective use of trade marks.

This webinar is an introductory overview of trade marks – from identifying and registering them through to protecting and defending them from challenge. It is suitable for lawyers and commercial advisors of all levels, both private practice and in-house, who want to be able to help clients with brand protection as part of a broad service.

Topics covered will include:

  • Types of trade marks and what makes a strong trade mark.
  • Navigating the process of registering a trade mark.
  • How to maintain and protect a trade mark.
  • Dealing with trade mark infringement and the power of a cease and desist letter.
  • Challenges to trade marks, including the different types of IPONZ proceedings.


9 November 2021


Attendees will be able to help clients identify what parts of their branding are worth protecting with trade marks and guide them through the process of structuring and registering their trade marks.
They will also learn about the different types of infringement proceedings their clients may face as well as practical tips for defending trade marks.


Lawyers and other business advisors.


Rachel Laing, Senior Solicitor, Marks & Worth Lawyers


1.25 CPD Hours

  • On Demand Event
    Complete online in your own time (Self-paced)
    • $195.00 excl. GST

Coming Soon

All Coming Soon >>


Our webinars operate on a 'one-connection-one-fee' basis so you can have your whole team participate for one cost effective price and claim CPD points.


All registrants to a live webinar will automatically be sent a recording at the end of that week along with a full transcript of the webinar, regardless of whether you attended or not.

Sole practitioners

A discount on webinars is available for sole practitioners. Please contact us at NZ‑ to confirm eligibility.