Setting a Digital Strategy for Success in 2021

Description

Understand how your clients use digital media and how to match this with your website, social media and online presence

Digital marketing has changed since Covid. Now is the time to update your firm’s marketing strategy to incorporate 2021 best practice. This webinar will teach the key functions that a good business needs for all its digital assets and how they contribute to your Marketing, SEO, new client acquisition and long term client relationship development.

The webinar will cover

  • Finding your target audience online
  • Personalisation - what does it really mean?
  • Review your website & customer journey
  • Keywords clients use for search & how to apply them
  • Competitor research - write a defensive strategy
  • Your content plan - keywords + competitors
  • Social media - which to use and how often
  • Retaining your clients

No previous digital knowledge is required. However, attendees do need to know the firm’s services, skills and have an understanding of web search tools.

Suitable for beginner and intermediate level and suits all sized firms.

LEARNING OUTCOMES

A deep understanding of how to assess your website and digital assets; write and implement a strategy, what to improve in current website and marketing communications, how to test your website is working well.

SUITED TO

Professional services firms - any level of attendee.

PRESENTER

Rebecca Caroe, CEO, Creative Agency Secrets

1.5 CPD Hours

  • Jun 03
    Thu, 10:30 AM NZST - 12:00 PM NZST Online
    • $215.00 excl. GST

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One-connection-one-fee

Our webinars operate on a 'one-connection-one-fee' basis so you can have your whole team participate for one cost effective price and claim CPD points.

Recordings

All registrants to a live webinar will automatically be sent a recording at the end of that week along with a full transcript of the webinar, regardless of whether you attended or not.

Sole practitioners

A discount on webinars is available for sole practitioners. Please contact us at NZ‑learning@wolterskluwer.com to confirm eligibility.