Digital Strategy and your website for 2021

Description

Covid19 has changed website marketing - what you need to do

Business websites cannot be static “set-and-forget” marketing assets. The recent lockdown and changes to search and social algorithms affect your business. Learn how to work your website hard so that it pays back the investment to the business, brings in new enquiries and showcases the firm’s expertise and key staff.

This is a practical training webinar which will show you how to test your website’s effectiveness and give you a checklist of what you can do to improve key metrics.

Linking website Search Engine Optimisation with the analytics, keywords, out-bound newsletters and EDMs, inbound search terms your site shows up for, and ways to improve local search results.

We will also review changes marketers need to make in 2021 compared to prior years as the web has new security, privacy and search constraints.

Suitable for small and large firms.

LEARNING OUTCOMES

  • Tools to assess a website’s effectiveness, a list of shortcomings of current web-site, list of actions to improve.
  • How to brief external suppliers to do the work.
  • List of website changes you need to make.

SUITED TO

Any business which has a website and wants to get better ROI from the web, natural search and marketing.
The attendees should be middle / senior management who understand the firm’s strategic plan OR junior marketing staff who will implement website changes.
Practice managers are encouraged to attend so that they understand how to brief external web agency suppliers and marketing advisers.

PRESENTER

Rebecca Caroe, B2B Marketing Strategist, Creative Agency Secrets

1.5 CPD Hours

  • Mar 04
    Thu, 10:30 AM NZDT - 12:00 PM NZDT Online
    • $215.00 excl. GST

Coming Soon

All Coming Soon >>

One-connection-one-fee

Our webinars operate on a 'one-connection-one-fee' basis so you can have your whole team participate for one cost effective price and claim CPD points.

Recordings

All registrants to a live webinar will automatically be sent a recording at the end of that week along with a full transcript of the webinar, regardless of whether you attended or not.

Sole practitioners

A discount on webinars is available for sole practitioners. Please contact us at NZ‑learning@wolterskluwer.com to confirm eligibility.