Changes to your website marketing needed to get enquiries and visitors.
Business websites cannot be static “set-and-forget” marketing assets. Recent changes to search and social algorithms affect your business. Learn how to work your website hard so that it pays back the investment to the business, brings in new enquiries and showcases the firm’s expertise and key staff.
This is a practical training webinar which will show you how to test your website’s effectiveness and give you a checklist of what you can do to improve key metrics.
Linking website Search Engine Optimisation with the analytics, keywords, outbound newsletters and EDMs, inbound search terms your site shows up for, and ways to improve local search results.
We will also review changes marketers need to make in 2020 compared to prior years as the web has new security, privacy and search constraints.
This webinar is suitable for small to large firms.
11 February 2020
Tools to assess a website’s effectiveness, a list of shortcomings of current website, list of actions to improve.
How to brief external suppliers to do the work.
Any business which has a website and wants to get a better return on investment (ROI) from the web, natural search and marketing.
The attendees should be middle/senior management who understand the firm’s strategic plan OR junior marketing staff who will implement website changes.
Practice managers are encouraged to attend so that they understand how to brief external web agency suppliers and marketing advisers.
Rebecca Caroe, B2B Marketing Strategist, Creative Agency Secrets
1.5 CPD Hours