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Proactive steps businesses can take to protect their brand, and avoid legal problems.
A strong brand can play a vital part in helping build a successful business. Understanding how to protect that brand, and the reputation that goes with it, through mechanisms such as trademarks and copyright will help safeguard the brand and avoid costly legal issues.
This webinar will provide an overview of the different protections available for brand elements, including examples of where problems may arise.
Topics include:
• What is a brand?
• What is a trade mark?
• When to register your trade marks?
• What will copyright protect?
• What can’t I do?
• What should I do to defend a brand?
This webinar will be of interest to both lawyers and accountants who advise businesses as well as marketing professionals, brand consultants, and business owners.
