Defending Your Brand – How to Protect Valuable Reputation and Goodwill - 28 August 2019 (On Demand)


Proactive steps businesses can take to protect their brand, and avoid legal problems.

A strong brand can play a vital part in helping build a successful business. Understanding how to protect that brand, and the reputation that goes with it, through mechanisms such as trademarks and copyright will help safeguard the brand and avoid costly legal issues.

This webinar will provide an overview of the different protections available for brand elements, including examples of where problems may arise.

Topics include:

  • What is a brand?
  • What is a trade mark?
  • When to register your trade marks?
  • What will copyright protect?
  • What can’t I do?
  • What should I do to defend a brand?

This webinar will be of interest to both lawyers and accountants who advise businesses as well as marketing professionals, brand consultants, and business owners.


Understanding how to use common protection mechanisms such as trade marks and copyright, and avoid costly legal issues.


28 August 2019


Lawyers and accountants who advise clients (whether those setting up new businesses or those with established businesses who value their brand), as well as marketing professionals, brand consultants, and business owners.


Virginia Nichols, Senior Associate, Saunders & Co Lawyers

1 CPD Hour

  • On Demand Event
    Complete online in your own time (Self-paced)
    • $170.00 excl. GST

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Our webinars operate on a 'one-connection-one-fee' basis so you can have your whole team participate for one cost effective price and claim CPD points.


All registrants to a live webinar will automatically be sent a recording at the end of that week along with a full transcript of the webinar, regardless of whether you attended or not.

Sole practitioners

A discount on webinars is available for sole practitioners. Please contact us at NZ‑ to confirm eligibility.