Practical Small to Medium Law Firm Marketing


Insights from the trenches, not the textbooks…

This webinar will provide a very practical approach to the marketing of a small to medium law firm.

It is recognized that an effective marketing approach can significantly help drive profitable growth within a law firm. However, wide industry experience has shown the presenter that many in small to medium law firms do not particularly enjoy marketing. Firms often don’t know where to start or how to go about it, efforts are often unfocussed and relatively ineffective.

In this webinar, attendees will gain a fresh appreciation of what the focus should be, how their marketing efforts should be planned, what resources are needed for an effective marketing approach, and what the outcomes should be.

An introductory session, this webinar will provide a practical overview and will be suitable for small to medium sized law firms.

This webinar is presented by Rob Knowsley, Managing Director & Principal, Knowsley Management Services in conjunction with the College of Law, a school of professional practice for lawyers in Australia and NZ.


Attendees will gain:

  • Freshly-focused appreciation of what the focus of small-medium law firm marketing should be, how efforts should be planned, what resources are needed, and what outcomes should be.
  • A new awareness of how to go about ensuring the key elements are properly dealt with to ensure there is enough work of the right types and fee levels, to keep resources fully occupied well beyond break even where real profit improvements occur.
  • Awareness of how an effective marketing approach drives profitable growth.


Legal Profession - Small and Medium-size firm. Principals, Partners, Solicitors, and all levels of Manager.


Rob Knowsley, Managing Director-Principal, Knowsley Management Services, College of Law

1 CPD Hour

  • May 29
    Wed, 10:30 AM NZST - 11:30 AM NZST Online
    • $170.00 excl. GST

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Our webinars operate on a 'one-connection-one-fee' basis so you can have your whole team participate for one cost effective price and claim CPD points.


All registrants that do not log into the live webinar are automatically sent a recording either later the same day or early the next business day.

If you did log in and wish to view again simply drop us a line at NZ‑ and we’ll be happy to send it to you via email.

Sole practitioners

A discount on webinars is available for sole practitioners. Please contact us at NZ‑ to confirm eligibility.