Setting a Website Strategy for Marketing Success - 27 February 2018 (On Demand)

Description

Attendees may also want to register for Rebecca’s March “Get your Website Working” webinar which follows on from this session. Save 10% when you register for the 2 webinars together. Click here to register for both sessions

Understand the functionality your website needs & how to avoid common mistakes. 

Digital marketing is new and evolving fast. Now is the time to update your firm’s website strategy to incorporate 2018 best practice. This webinar will teach the key functions that a good business website needs and how they contribute to your Marketing SEO, new client acquisition and long term client relationship development.

The webinar will cover

  • Difference between strategy and tactics 
  • Why 99% of new websites fail - how to avoid pitfalls 
  • Why you need a digital strategy and how it impacts your firm in public 
  • What could be digital? All the areas of work which could be online 
  • Set realistic targets for your digital programme - what’s possible? 
  • Test and design your website what works, what needs improving, how machines read your site text and where prospects find you online, 
  • Why blogging must be part of the plan and how to make it happen in your firm 
  • What to measure and what success looks like how you can tell if the website is working, independent testing and progress over time. 

No previous digital knowledge is required. However, attendees do need to know the firm’s services, skills and have an understanding of web search tools.

Suitable for beginner and intermediate level and suits all sized firms.

LEARNING OUTCOMES

A deep understanding of how to write a website strategy, what to improve on current website and marketing communications, how to test your website is working well.

DATE OF ORIGINAL BROADCAST

27 February 2018

SUITED TO

Professional services firms - any level of attendee

PRESENTER

Rebecca Caroe, CEO, Creative Agency Secrets

 

 

 

1.5 CPD Hours

  • On Demand Event
    Complete online in your own time (Self-paced)
    • $200.00 excl. GST

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One-connection-one-fee

Our webinars operate on a 'one-connection-one-fee' basis so you can have your whole team participate for one cost effective price and claim CPD points.

Recordings

All registrants that do not log into the live webinar are automatically sent a recording either later the same day or early the next business day.

If you did log in and wish to view again simply drop us a line at NZ‑learning@wolterskluwer.com and we’ll be happy to send it to you via email.

Sole practitioners

A discount on webinars is available for sole practitioners. Please contact us at NZ‑learning@wolterskluwer.com to confirm eligibility.